Using artificial intelligence, we brought Don Francisco from 1978 to deliver a powerful message at the start of Teletón, moving all of Chile.
THE STORY
At 10 p.m. on November 8, 2024, the most important solidarity crusade began once again, just as it did 46 years ago. This event brought together all television networks and brands for a single cause: Teletón.
It was an honor for us to be entrusted with the challenge of creating a memorable and deeply emotional video to inspire people to contribute to this noble cause.
In this video, we brought back the beloved Hispanic host Don Francisco, the creator of Teletón, from 1978. We recreated the exact moment when he first presented this ambitious idea to the entire nation, filled with timidity and youthful energy.
After delivering a moving speech, where he even mentions that one day he will no longer be here to witness it, the present-day Don Francisco, now gray-haired and 46 years older, appears to show his support. The two greet each other warmly, bridging decades in a moment full of emotion and meaning.
PRESS COVERAGE
After its broadcast, a great deal of attention was generated, with nearly all media outlets reporting on the production, focusing on how artificial intelligence had surprised an entire country and brought it to the brink of tears.
We thank all the media outlets that requested interviews, showing great interest in our work and how this production was created. It fills us with pride as it brought significant energy to a noble cause like Teletón.
TVN - Buenos Días a Todos
https://www.tvn.cl/programas/buenos-dias-a-todos/espectaculos-y-tv/creador-de-emotivo-video-de-don-francisco-en-teleton-2024-si-no-se-parecia-iba-a-ser-meme-nacional
24Horas Noticiero Central
https://www.24horas.cl/actualidad/nacional/con-inteligencia-artificial-asi-fue-el-viaje-en-el-tiempo-de-don-francisco