Mundo Olé (the family that also produces History, E!, and Lifetime) asked us to develop a new segment for their A&E channel. We had to start from scratch, and the call was, “Propose something!”
We created a micro-segment for their programming, where the content was as varied as the channel’s programming and where advertisers could develop sponsored content.
The result was this structure designed for a two-minute show called “A tu manera” (“Your Way”), where we developed an entertaining and varied graphic package. It works by interacting like a “domino” with different elements that are part of the channel’s programs, collectively forming the letters “TU.”
Our work included creativity, design, and 3D production/motion graphics, along with the music for the segment.