Alexis Sanchez is the most famous chilean soccer player in the world. He is very talented and represent the chinese giant technology company Huawei. With our friends of Raya Agency and Paraiso Films we created an animated language to present the new Huawei´s Y Series to our audience: the Y generation.

The art direction is inspired on the internet Meme culture, animated GIF and retro video games. All together integrated over the master movements of Alexis, representing his power with a lot of fun.